How often they hit the Back buttonYour bounce rate shows you how many people click theBack button on your site. Aim for lower bounce rates on your most important pages.
How long they stick aroundKeep an eye on visit duration to know how long visitors stay on your site.
Whether they’re coming back for moreOffer updated content based on how many new vs. returning visitors you see coming to your site.
Know how your customers, and potential customers are using your website. If they are leaving quickly and not coming back, consider changing your strategy (or content).